The Story

Growing up in a small town in the Pacific Northwest fishing and playing the drums has always been a part of my soul. When other kids were playing team sports, you would find me in the backyard casting into empty coffee cans just to get my timing and accuracy down or spending hours on the river where I grew up. If I wasn’t fishing you would find me in the garage playing my drums and listening to records. Following my passion for music I left home after graduation to pursue my music career as a studio drummer and immersed myself into the Seattle music scene. This later took me to Los Angeles and Nashville. Twenty-five years I lived the dream of playing music and entertaining thousands of people over the years and working with Rock and Roll Hall of Fame Robby Krieger guitarist of The Doors and other artists including Phil Chen Bassist Rod Stewart, Guitarist Peter Clet Candlebox, Guitarist Chris Henderson 3 Doors Down, session great Matt Chamberlain drummer of John Mayer and many more. My breaks from touring and being on the road always brought me back home to do what I loved doing most, heading to my home river and throwing a cast into the water. I spent over 20 years making, designing and prototyping a different type of lure that causes a fish to strike. Through many trials and errors I finally perfected the right presentation and Wicked was born. I knew from that moment on I had something special.

The Mission

To put a Wicked Lure® in everyone’s tackle box in America and bring incredible memories and joy to pass on for generations to come.